En nichi Shop: Where Tradition Meets Sustainable Living

A Life Inspired by Nature's Gifts

From dyeing fabrics with the colors of mountain plants to cultivating fields with the help of livestock, the people of Iwate have long lived with gratitude for the land's resources. In this cold, rugged climate, where cotton couldn't grow, fabric was once a rare treasure. Every piece of clothing was mended and repaired again and again, treated with care and respect.

This thoughtful approach to living gave rise to unique cultural traditions like:
・Sashiko Embroidery – Stitching that combines beauty and function.
・Sakiori Weaving – Recycling worn-out fabrics into new textiles.
・Folk Festivals – Celebrations that honor the land and its bounty.

Yet, in today's fast-paced world, these traditions risk being forgotten.

Why We Created En nichi

At Kyoya Dye Works, we believe it's time to pause and reconsider how we interact with nature, the things we own, and the people around us.

Looking back, we find a treasure trove of wisdom in Tohoku's way of life—timeless values of sustainability, respect, and connection. We want to carry this forward, bridging the lessons of the past with the possibilities of the future.

Welcome to En nichi Shop

En nichi is more than a shop—it's a space to reconnect with the essentials of living. Nestled in a renovated 200-year-old farmhouse in Ichinoseki, Iwate, Ennichi offers a curated collection of goods and experiences inspired by Iwate's rich traditions and natural beauty.

What We Offer at En nichi

  • Sustainably Made Goods: Beautiful, functional products created with care for the environment.
  • Repair Services: Helping you extend the life of your belongings through expert repairs.
  • Workshops: Learn how to craft tools and everyday items using natural, local materials.
  • Cultural Events: Folk performances and celebrations that honor the spirit of Iwate.

By blending tradition with modern living, Ennichi offers a chance to rediscover the wisdom of a slower, more intentional way of life.

Find Us Across Japan and Beyond

You can explore En nichi’s curated collection of sustainable, beautifully crafted products at these locations:

Iwate Prefecture

Kogensa Main Store
2-18 Zaimokucho, Morioka, Iwate
Phone: 019-622-2894

Kaneiri Standard Store
1-44 Morioka Station Ekimaedori, Morioka, Iwate (Morioka Fesan 1F)
Phone: 019-613-3556

Miyagi Prefecture

Kogensa Sendai Store
1-4-10 Ichibancho, Aoba-ku, Sendai, Miyagi
Phone: 022-223-6674

Tohoku Standard Market
3-7-5 Chuo, Aoba-ku, Sendai, Miyagi
Phone: 022-797-8852

Tokyo

Matsuri Supplies Asakusa Nakaya Main Store
2-12 Asakusa, Taito-ku, Tokyo
Phone: 03-3841-7877
Sustainable Living Lab "R"
3-20-9 Shakujidai, Nerima-ku, Tokyo

Macaroni Store
1-1-71 2F Nakameguro, Meguro-ku, Tokyo
Phone: 03-6412-8795
Vivit
1-1-11 4F Meguro Toyo Building, Meguro-ku, Tokyo

Nagano Prefecture

Studio482+
612 Ashidahagano, Tateshina, Kitasaku-gun, Nagano

Wazawaza
2887-1 Omikahara, Tomi, Nagano

United States

Kirikomade
1001 SW Morrison St., Portland, Oregon 97205
Phone: 503-222-0335